Friday, February 11, 2005

Understanding Propaganda- from an expert

Consider these following principles of propaganda. As you read them, think of examples of how, when and where they were used.

1. Use only one or two selling points.
2. Repeat them over and over until even your enemies know them by heart.
3. Always choose the big lie over the small; the masses will believe it more readily.
4. Never waver, acknowledge no doubt, always blame - never credit - the other side.
5. Good propaganda must first attract attention, then appeal to emotions.
6. Shades of gray don't work: issues must be love/hate, good/evil, life/death.
7. Good slogans have no literal meaning, only a strong emotional appeal.
8. Ignore intellectuals, avoid reasonable arguments, use emotional arguments, target the unthinking masses.
9. Ignore moral limits when stakes are high; the masses will see this as proof of a just cause.

If this looks to you like the first page of the play book for the Bush campaign, you have company. But it isn't. Or at least, only those in charge of the Republican campaign machinery know for sure.

These principles are actually from chapter 6 ("War Propaganda") of Adolf Hitler's "Mein Kampf", written in 1925 while he was in prison. Has a student or acolyte of Hitler's gained control of the Rebuplican party campaigns these days? Considering the style of their victories in the last two elections, many would say yes.

Check out this web link to Mein Kampf, chapter 6. The above points were found in this text, although they have been re-prased to be more direct and succinct. But they were Hitler's ideas, put on paper, and the Republican Party is now making full use of them.
Hitler Play Book Chap 6.

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